Agoda Expands Support to WWF for Wildlife Conservation Across Asia

Agoda, a global digital travel platform, has expanded its partnership with World Wide Fund for Nature (WWF) to support three additional WWF projects as a continuation of its Eco Deals program which launched in 2022 and supported marine habitat restoration in Southeast Asia.

New for 2023, Agoda’s support will extend to Thailand, Vietnam, Cambodia, and India, following last year’s donation drive in Indonesia, Malaysia, Singapore and the Philippines.

Building on the success of the 2022 campaign, which supported WWF’s efforts Agoda has donated US$150,000 to raise awareness about responsible tourism, enabling the restoration of marine habitats such as coral reefs and mangroves in Southeast Asia, and protecting wildlife affected by floods in Australia.

In this second year, the campaign is held in cooperation with accommodation partners in eight Asian countries, with Indonesia, Malaysia, Singapore, Philippines taking part for the second year in a row and Thailand, Viet Nam, Cambodia and India as new countries to the program.

Agoda and WWF have identified important habitats for internationally endangered wildlife including Kuiburi National Park in Thailand, YokDon National Park, the second biggest national park in Vietnam and Tubbataha Reefs Natural Park in the Philippines, inscribed by UNESCO as a world heritage site.

For every Eco Deals booking made at participating properties, Agoda will donate a dollar to WWF’s marine, forest and wildlife conservation programmes in popular tourist destinations, with a minimum commitment of US$160,000 and a donation target of US$250,000. The campaign will start from 2 March – 2 September 2023.

With the Eco deals campaign, accommodation partners can offer discounted rates of up to 15%. In return, participating partners will be highlighted with the Eco Deals Badge and be featured across various Agoda product and marketing touchpoints, including social media, banner promotions, customer emails and in-app pop-ups to increase visibility and additional bookings. Consumers will also be able to easily browse through their ideal Eco deals through Agoda’s dedicated landing pages that are optimised for both desktop and mobile.

“Agoda is committed to creating a sustainable travel ecosystem that maximises the benefits of travel while minimizing negative environmental and societal effects,” said Enric Casals, Regional Vice President of Southeast Asia and Oceania, Agoda.

“We believe that many of today’s travelers share the same desire to protect the world around us, and our expanded Eco Deals program gives our customers the chance to travel to their favorite destinations with the knowledge that they are also supporting the preservation of local wildlife and environments,” he added.

#biodiversity #ecotourism #sustainability